Thought wavesand insights

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Thought Waves

Building the Systems of Work Era

The Great Sorting is not the end of software. It is the beginning of the Systems of Work era. Our Fund IV thesis on investing through the great sorting decade: why AI is not a feature cycle but a structural reallocation of labour, cost, and competitive advantage, and how Fund IV is designed to allocate into this transition with an offensive posture — not to defend yesterday's software, but to build tomorrow's incumbents.
Wendell Keuneman
May 2026
Product Clinic

The Art of the Demo

Demos should be considered an essential craft that founders and leaders hone as it has the power to influence many high impact moments. Rather than go through the motions, build a demo muscle that is part of the cultural identity of your company.
Wendell Keuneman
Feb 2021
Investment Notes

Shippit: Seed to Series B

Why we led Shippit's Seed round back in 2017, and why we've continued to invest through to Series B.
Grant McCarthy
Dec 2020
Investment Notes

Investment Notes: Upflowy

We are thrilled to invest in Upflowy, a low-code signup engine that empowers marketing teams to optimise their lead sign-up flows.
Georgie Turner
Oct 2020
Thought Waves

Get ready to make waves

We see an enormous opportunity to support founders through their Seed Phase. Here's why we started Tidal Ventures, and what we're looking for.
Georgie Turner
Jul 2020
Founder Guides

The Seed Phase

Why we believe Seed is a 'phase', and how to set strong foundations for achieving milestones through the Seed phase and beyond.
Georgie Turner
Jun 2020
Product Clinic

The Connected Roadmap

Most roadmaps fail because they are trying to do too much for too many people. Chances are your roadmap is either too in the weeds to communicate with management, or too macro that your scrum team can't fully engage to deliver tangible value to the user.
Wendell Keuneman
May 2020
DISPATCHES FROM TIDAL

The next frontier is being built now.

Thinking on the systems and founders reshaping how work gets done. Written for the operators, builders, and investors trying to figure out what's next.