Thought waves on seed venture

MediScan AI, a West Coast US startup is replacing the slow, manual admin behind personal injury and insurance claims with AI-first tools built for physicians: transforming a niche but essential industry that's long been underserved by modern software.

We’re thrilled to have led MediScan AI’s Seed round, partnering with the team to transform how independent medical evaluators do their work. Today, these experts rely heavily on outsourced admin services to collate records, manage paperwork, and structure reports. Many give up 25-30% of their revenue just to get the job done. These services are expensive, outdated, and inefficient. MediScan AI is building the software that replaces them. The product helps evaluators handle more cases, in less time, with no loss of quality.

Markets with tailwinds

The US personal injury market is under pressure. The number of insurance claims is rising, driven by increasing litigation and new sources of medical data. At the same time, the experts who assess these cases, known as independent medical evaluators or IMEs, are at capacity.

There are around 100,000 IMEs in the US, working within a USD 16 billion market. They are critical to the success of high-stakes legal and insurance claims, yet their workflow remains slow and manual. Documents arrive in disorganised batches, often handwritten, and it can take days to prepare a single report. With insurance losses reaching USD 143 billion last year, and evaluators struggling to keep up, the market is wide open for change.

Generative AI has reached a point where it can handle entire workflows, not just automate isolated tasks. MediScan AI is stepping in at exactly the right time.

Products that change the game

MediScan has built a platform that turns messy medical records into clear, structured reports. It handles everything from scanning and cleaning documents to pulling out key facts and creating medical timelines. Evaluators can search across an entire case using plain language. They might ask questions like “When did symptoms first appear?” or “What treatment was prescribed?” and get instant, accurate answers.

The most powerful feature is how the system learns. Every time a physician edits or refines the output, the software improves. This feedback loop is built directly into the product, meaning the quality increases with every case reviewed. Most competitors rely on manual checking and outsourced review. MediScan AI does not. Their model improves through direct use by the experts themselves.

The result is speed without trade-offs. Evaluators using MediScan AI report a dramatic reduction in admin time and a big lift in case volume. That translates to more income for them and better, faster outcomes for the lawyers and insurers who rely on their insights.

The most powerful feature is how the system learns. Every time a physician edits or refines the output, the software improves. This feedback loop is built directly into the product, meaning the quality increases with every case reviewed. Most competitors rely on manual checking and outsourced review. MediScan AI does not. Their model improves through direct use by the experts themselves.

The result is speed without trade-offs. Evaluators using MediScan AI report a dramatic reduction in admin time and a big lift in case volume. That translates to more income for them and better, faster outcomes for the lawyers and insurers who rely on their insights.

Founders that hustle

MediScan AI is led by co-founders Kavian Mojabe and Sean Podvent, based on the US West Coast. Kavian, CEO and CTO, is a software engineer with personal context. His father worked as a medical evaluator, giving him firsthand insight into the problems these professionals face. He has built systems at Amazon and in startups through to acquisition, bringing both technical skill and sharp product thinking.

Sean, COO, is a multi-time healthtech founder with a successful exit. He knows the sales cycle, understands healthcare customers, and has built and scaled SaaS businesses from scratch. His most recent company, Hygiene IQ, was acquired in 2023.

Together, they have kept the business lean and focused. They have won early customers through founder-led sales, used customer feedback to shape the product, and stayed disciplined on spend.

A compelling business model

MediScan’s first customers are individual evaluators and small groups. These professionals make independent buying decisions and are motivated to increase their efficiency. This makes them ideal early adopters.

What makes the model even stronger is how naturally it expands. MediScan AI is not just a tool for one step of the process. They are building an end-to-end system that can support the full lifecycle of medical evaluations.

• Act I: Give individual evaluators better tools to process records and write reports.
• Act II: Support physician management groups with scheduling, billing, and admin.
• Act III: Connect evaluators directly with law firms and insurers through a centralised platform.

By owning the core workflow, MediScan AI captures valuable medical insights that competitors cannot easily access. That data, structured and validated by physicians, is what makes the product stronger over time.

Global appeal

While MediScan AI is focused on the US today, the problem is global. Healthcare and insurance systems everywhere struggle with medical record reviews, especially in complex claims. The burden is high and the workflows are broken.

By proving their product in one of the most regulated and high-stakes markets in the world, MediScan AI is setting a strong foundation for international expansion. They are building with an AI-first approach and physician input at every stage, which positions them well to grow across jurisdictions.

The Seed phase and beyond

MediScan AI is early but executing with clarity. The funds from this round will go toward expanding the technical team, building out customer success, and adding features that improve collaboration and compliance.

This is a workflow that has long been overlooked. It has been buried in paperwork and powered by expensive overhead. MediScan AI is taking a software-first approach to reshaping it. They are not chasing trends. They are solving a deep, specific problem that sits at the heart of billion-dollar insurance and legal systems.

The opportunity in vertical AI is not simply about replacing manual work. It is about giving professionals more control, more leverage, and better tools to do what they do best. In MediScan AI’s case, that means helping physicians who move markets work faster, smarter, and on their own terms.

We are proud to partner with Kavian and Sean as they build the future of this category.

If you’re a visionary founder ready to make waves, please reach out via our website.

Tendl, the startup transforming how businesses respond to government tenders, has secured pre-seed funding led by Tidal Ventures. The investment marks a significant milestone in modernising what has traditionally been an unsexy, time-consuming sector ripe for innovation.

We are excited to lead Tendl's recent funding round, partnering with the team to revolutionise the tendering process through AI-powered technology. Based in Queensland, Tendl is making tendering more accessible and efficient for companies selling to governments and large enterprises, helping them increase revenue through better opportunity discovery and response management.

Markets with tailwinds

The tendering market represents a massive opportunity, with critical market dynamics creating perfect conditions for technological disruption:

• Global government procurement market worth $10 trillion in annual spending
• Government procurement reached $99B in Australia last year
• Up to 13% of OECD GDP flows through tender processes
• Suppliers spend up to 30% of revenue on tendering processes with no guarantee of success
• Traditional high barriers to entry requiring specialised teams and significant time investment
• Growing sovereign debt pushing increased reliance on competitive bidding
• Post-DOGE environment driving renewed focus on cost-effective procurement

The timing for Tendl's solution is particularly compelling as generative AI reaches maturity. Recent developments have shown what can be achieved with modest budgets and smaller, more efficient teams. While previous tools focused mainly on collaboration and information gathering, AI enables a fundamental reimagining of the entire workflow, coinciding with government initiatives seeking greater efficiency in procurement processes.

Products that change the game

Tendl's AI-powered platform stands out through several innovative features that fundamentally transform how companies approach tenders:

• Intelligent opportunity discovery through integrations with over 600 tender portals
• Automated analysis and matching of opportunities to company capabilities
• Smart pre-filling systems that pull relevant information from existing documents
• Deep CRM integrations for tracking progress and improving future bids
• Complete workflow automation powered by AI

The platform delivers concrete benefits across three key areas:

1. Discovery: Makes tender identification user-friendly and 50% faster
2. Analysis: AI agents instantly evaluate fit and requirements
3. Response: Transforms days-long processes into sub-hour workflows, saving tens of thousands annually

Founders that hustle

Founder Laurie Nicol brings a unique combination of engineering, economics, and entrepreneurial experience to Tendl. As a second-time founder who previously built and sold a company working with government data, Laurie deeply understands both the technical and commercial aspects of the problem space.

What impressed us most was Laurie's customer-centric approach and ability to execute with precision. The combination of technical acumen and commercial awareness positions him perfectly to tackle the complex challenges in the tendering space. His vision for leveraging AI technology to deliver powerful solutions without massive infrastructure investments demonstrates the kind of innovative thinking needed in this sector.

A compelling business model

Tendl employs a hybrid pricing model combining platform fees with usage-based pricing, tied to tender volume. This allows them to:

• Scale revenue naturally with customer usage
• Capture value proportional to delivered benefits
• Build strong customer stickiness through integration
• Create potential for success-based pricing as the platform matures
• Reduce at-risk costs for suppliers across the entire market

The platform's positioning as the primary source of tendering data opens opportunities to capture value from the trillion-dollar tendering market through success-based pricing models. By reducing the cost across the whole market and minimising at-risk costs for suppliers, Tendl is creating value at both individual and systemic levels.

Global appeal

Tendl's solution addresses a universal challenge in government and enterprise procurement. While starting with a strong foundation in Australia, the platform's capabilities are readily applicable to similar procurement environments globally. The administrative burden in tendering is a worldwide challenge, presenting significant opportunities for international expansion.

Their AI-first approach to automation and tendering positions them well for scaling across different regulatory frameworks and jurisdictions. By building a solid foundation in Australia's procurement environment, they're developing capabilities that will translate effectively to other markets.

The Seed phase and beyond

Tendl has shown early validation and clear product-market fit signals. The allocated funds will primarily fuel the development of an exceptional team, enabling them to bring their visionary product to life. With a focus on building out robust technical capabilities and conducting strategic market research in the US, Tendl is well-positioned to capitalise on the growing demand for intelligent tendering solutions.

From day one, Laurie's unwavering focus has been on establishing Tendl as the backbone of tender operations not just in Australia but on a global scale, and we wholeheartedly support this mission. We look forward to continuing to support the Tendl team as they set out to transform how companies approach and win tenders.

If you’re a visionary founder ready to make waves, please reach out via our website.

Minikai is a game-changing AI platform revolutionising the disability and aged care sectors by transforming tedious paperwork into automated magic. By taking care of the heavy administrative lifting, Minikai empowers care providers to do what they do best - provide exceptional care to those who need it most.

We're thrilled to have led Minikai's Seed round, partnering with the team to revolutionise how care providers operate in highly regulated sectors through AI-powered automation. As your AI ally in disability and aged care, their platform transforms the workflow of frontline care providers by automating administrative work and compliance reporting, enabling them to focus more time on patient care while building a powerful trust platform between regulators and providers.

Markets with tailwinds

The aged care and disability sectors present a massive opportunity, with $50bn in government funding in Australia alone. These sectors face mounting challenges that create perfect conditions for technological disruption:

• Critical administrative burden with compliance teams spending over 50% of their time on audits and paperwork
• Providers face fines exceeding $1.5 million for compliance breaches
• Tens of thousands of incidents go unreported every year due to complex reporting requirements
• Training staff costs $230,000 per 100 clients annually
• Growing regulatory pressures with new mandates requiring minimum care minutes per resident
• Widespread inefficiencies costing care providers and the government billions in tax dollars annually

The timing for Minikai's solution is particularly compelling as generative AI reaches maturity. Unlike traditional software which often requires structured data input, GenAI can process unstructured information like clinical notes and conversations, enabling true hands-off automation. This technological shift coincides with government initiatives funding AI pilots to improve efficiency and care standards.

Products that change the game

Minikai's AI-powered platform stands out through several innovative features that fundamentally transform how care providers work:

• Collective memory: A sophisticated implementation of long-term memory for LLMs that maintains continuity of care across multiple providers
• Context-aware personalisation: Dynamic UI components that adjust based on user roles and preferences
• Automated documentation: Converts conversations and interactions into structured reports and compliance documentation
• Mini agents: Each patient gets a dedicated AI agent that understands their specific needs and history

The platform delivers concrete benefits across three key areas:

1. Reporting: Makes incident reporting user-friendly for carers and 50% faster for compliance staff
2. Quality & safeguarding: AI agents instantly scan all documents and identify compliance gaps
3. Always-on audit: Instantly compile evidence from a live, self-serve dossier

Early results are compelling, with customers like SDA Services seeing dramatic improvements in efficiency, particularly in processing intricate SDA and SIL applications. The platform is already trusted by care providers supporting over 150,000 vulnerable Australians annually, demonstrating strong market validation.

What truly sets Minikai apart is their vision to become the trust platform between regulators and care providers. By starting with on-the-ground workflow automation, they're building the foundation to become the system of record for all compliance activities.

Founders that hustle

The founding team combines deep technical expertise with personal connection to their mission:

• Keoki Alexander-Chang (CEO): Left a promising career leading Deloitte'sForensic AI lab to launch Minikai, motivated by his mother's struggles navigating health and human services. His experience gives him unique insights into both the technical and human aspects of the problem.
• Kyel Shera-Jones (CTO): Brings a powerful personal connection through his nephew Chase, an NDIS participant. Combined with his experience modernising complex backend infrastructure for the Australian government and leading high-performance teams at Concentrix-Tigerspike, he bridges technical expertise with deep domain understanding.
• Freddie Hedegaard (CGO): Former CEO of Dungbeetle.io, bringing extensive sales expertise to drive Minikai's growth and market penetration.

What impressed us most was the team's combination of technical sophistication and genuine mission-driven approach. They've transformed personal experiences with the care system into a solution that addresses critical industry pain points.

A compelling business model

Minikai has demonstrated strong early traction, having already secured major care providers who collectively support over 150,000 vulnerable Australians annually. Their platform offers clear value proposition by:

• Reducing administrative time by 30-50%
• Accelerating application processing and approval times
• Improving compliance accuracy and documentation quality
• Enabling more time for direct patient care
• Transforming hours of work into seconds through AI automation

Their revenue model scales with the number of patients being managed, providing natural expansion opportunities as customers grow. The platform's ability to handle complex regulatory requirements while improving efficiency creates strong customer stickiness.

Global appeal

Minikai's solution addresses a universal challenge in healthcare and social services. While starting with a strong foundation in Australia's NDIS and aged care sectors, the platform's capabilities are readily applicable to similar regulatory environments globally. The administrative burden in healthcare and social services is a worldwide challenge, presenting significant opportunities for international expansion.

Their AI-first approach to automation and compliance positions them well for scaling across different regulatory frameworks and jurisdictions. By building a solid foundation in Australia's complex regulatory environment, they're developing capabilities that will translate effectively to other markets.

The Seed phase and beyond

The funding round will primarily support:

• Expanding the technical team to enhance the platform's AI capabilities
• Building out sales and customer success functions to support rapid growth
• Accelerating development of their regulatory trust platform features
• Supporting international expansion plans

The founders have a clear vision for growth beyond their initial market, with plans to expand their platform's capabilities and geographical reach. With their deep technical expertise in AI, strong early traction, and clear product differentiation, we believe they're well-positioned to build a category-defining company in the care sector.

Thanks to Samadhi Pelenda for her help in drafting these notes.

If you’re a visionary founder ready to make waves, please reach out via our website.

AIMon is tackling one of the biggest challenges in AI today: making Large Language Models (LLMs) safe, reliable, and enterprise-ready.

We’re thrilled to announce that we’ve co-led AIMonʼs Pre-Seed round alongside Bessemer Venture Partners. AIMon is addressing one of AI’s most pressing challenges: ensuring Large Language Models (LLMs) are safe, reliable, and enterprise-ready. Their platform empowers organisations to deploy AI confidently, mitigating risks like hallucinations, harmful content, and data leakage.

Markets with tailwinds

Generative AI is transforming industries at a breakneck pace, but deploying LLMs isn’t easy—one mistake in accuracy or safety can destroy trust and credibility. AIMon addresses this gap, providing the essential reliability layer enterprises need to adopt and build with AI confidently.

The generative AI market is expected to grow to $143B by 2027, with spending climbing at a staggering 73% annual growth rate. Regulatory frameworks like the EU AI Act are pushing organisations to prioritise transparency and safety, adding urgency to the need for reliable AI solutions. Yet, despite the massive opportunity, no major player owns the LLM reliability space—until now.

AIMon’s platform has the potential to be as indispensable to AI as Datadog has become to DevOps. It’s critical infrastructure for an AI-driven world.

Products that change the game

AIMon’s Hallucination Detection and Monitoring platform is the enterprise solution the AI world has been waiting for. It’s cutting-edge yet simple, designed to make AI deployment safe, scalable, and trustworthy. The platform delivers real-time insights, detecting hallucinations, toxicity, and sensitive data with low latency. It scales seamlessly on standard hardware, eliminating the need for costly infrastructure, and it’s customisable to meet the unique demands of enterprise applications.

By enabling organisations to deploy AI with confidence, AIMon transforms LLMs from experimental tools into dependable engines for innovation. This isn’t just a product; it’s the backbone of AI reliability.

Founders that hustle

AIMon’s co-founders, Puneet Anand and Preetam Joshi, are a powerhouse duo with a track record of delivering transformative technology. Puneet scaled multiple monitoring products at AppDynamics to $150M+ ARR, earning his reputation as a builder of must-have enterprise tools. Preetam, meanwhile, was instrumental at Netflix, where he co-created Metaflow, an open-source ML framework that’s still shaping the AI landscape for companies like Netflix, Intel, Porsche, and Goldman Sachs.

With their combined expertise in building scalable ML systems and solving hard technical problems, Puneet and Preetam are more than capable—they’re primed to lead AIMon to success. They don’t just build; they execute, iterate, and adapt with incredible speed.

A compelling business model

AIMon’s initial go-to-market strategy focuses on B2B sales, targeting enterprises that urgently need reliable AI tools. Over time, the team plans to target users bottoms-up, fostering a community-driven adoption model that scales.

Starting with monitoring, AIMon creates an indispensable wedge in the AI stack. As the platform evolves into a comprehensive evaluation and improvement layer, it becomes a key driver of enterprise AI performance. This dual approach positions AIMon to build a defensible, scalable business in a rapidly growing market.

The Seed phase and beyond

With its funding, AIMon is laser-focused on getting market traction for its product, converting warm leads into enterprise customers and growing its engineering team. Their goal is to prove product-market fit and achieve significant ARR within 18 months, paving the way for further growth.

AIMon isn’t just building a product—they’re creating the foundation for trustworthy AI at scale. As generative AI adoption accelerates, AIMon is perfectly positioned to lead the charge, making safe and reliable AI a reality for enterprises worldwide.

Thanks to Samadhi Pelenda for her help in drafting these notes.

If you’re a visionary founder ready to make waves, please reach out via our website.

Leading the charge in powering the asset management industry forward with AI, Asseti uses high-quality imagery and machine learning to predict and prioritise asset needs, minimising downtime and maximising lifespan.

We’re delighted to have led Asseti’s Seed round, working with the team to realise their mission of building an AI-powered asset condition monitoring platform. Asseti is a game-changer in intelligent asset management, covering an expansive market of real assets. Its software platform utilises high-quality imagery and advanced machine learning to predict and prioritise asset needs. It monitors wear and tear, leaks, and potential hazards, thereby minimising downtime and maximising the lifespan of valuable assets. Asseti is quickly becoming the leader in condition management across the lifecycle of these assets.

Markets with tailwinds

You only need to look out your window to know that asset management is an expansive market. Imagine all the offices, stores, warehouses, quarries, properties and buildings around the globe—Asseti can be used with all of them, no matter where they are. Managing these real assets has traditionally been cumbersome and risky. Infrastructure demands regular upkeep to minimise downtime and ensure a safe operational environment. Another market factor driving Asseti forward is the opportunity presented by digitisation.

Historically, asset-heavy industries have lagged in digital transformation due to deep-rooted processes and legacy operations. However, recent drivers like COVID-19 and the push for sustainable practices have accelerated this shift. Predictive maintenance, which leverages data analytics and predictive modelling, has gained popularity for its ability to prevent unplanned downtime and costly repairs. Furthermore, the growing demands for sustainability have underscored the importance of reducing carbon emissions. Asseti meets these needs by enabling remote access to assets, thereby reducing travel and enhancing worker safety.

Products that change the game

Asseti’s platform uses high-quality imagery to create detailed 3D digital models. Machine learning and AI analyse these models to comprehensively list components, quantities, conditions, and issues. This empowers managers to create detailed work plans for their asset portfolios, assessing them in risk and cost.

Traditionally, engineers or staff would climb structures, take inadequate photos with digital cameras, write reports, and circulate them as PDFs. Asseti captures this condition data over time, giving asset managers and senior management a complete overview of their portfolios’ condition across different time periods.

By moving costing and forecasting from Excel to a dynamic, data-driven platform, Asseti provides primary data and insights across the asset lifecycle: acquisition, operation, and disposal.

Their newest innovation, Asseti Foresight, revolutionises capital expenditure (CapEx) planning in asset management. Powered by AI, it forecasts total replacement lifecycles and maintenance costs across entire asset networks, optimising intervention timing based on degradation and financial modelling. This tool streamlines long-term financial planning, offering strategic insights for future expenditures.

The next stage for Asseti is instant asset assessment through satellite imagery, offering more frequent evaluations.

Founders that hustle

Founder Aonghus Stevens, with 15 years of experience in the drone imagery industry, leads a stellar team with members from notable companies like NearMap, Commbank, and Deloitte.

Being a solo founder demands resilience, focus, drive, a clear vision, and problem-solving skills—Aonghus exemplifies all of these qualities and more. By being data-obsessed and focused on providing solutions that offer asset owners and managers insights over the entire asset lifecycle, not just at a single point in time. He believes the future of asset management lies in data-led decision-making, envisioning data use decades into the future.

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A compelling business model

Every building and structure is a potential asset that Asseti can assess and help manage. Asseti’s model not only reduces time and risk but also provides asset owners with a detailed view of their asset’s condition over time. This understanding of condition data over time then allows Asseti to offer detailed insights into CapEx planning and affords them the right to influence both the acquisition and disposal stages in the asset lifecycle. Asseti also owns the primary condition data of the building, which can be transferred to a new owner of the building, almost like a system of record for an asset.

On top of its existing traction, Asseti’s latest functionality to drive CapEx planning and spending involves more teams and stakeholders across its customer base, including finance and executives. This enables the platform to be an indispensable part of their customers’ businesses. This transition will lift these teams out of spreadsheets and into Asseti, similar to what Orkestra has achieved in the solar and battery space.

The Seed phase and beyond

Asseti is in its Seed Phase, having demonstrated strong product-market fit. It is already trusted by industry leaders such as Mirvac, CBRE, Caltex, Colliers, and Toyota. Asseti has achieved remarkable growth of 200%+ year over year and is poised for continued growth in its expansive addressable market.

The Asseti team is looking to enhance its product and engineering capabilities, specifically focusing on scaling its software offering. Driven by their initial success in the market, they are also keen on expanding in the US and are excited to introduce new AI-driven features for instant asset condition insights—a true game-changer in the industry!

If you’re a visionary founder ready to make waves, please reach out via our website.

Orkestra is revolutionising the energy industry with its game-changing platform that enables critical decision-making throughout the lifecycle of renewable energy projects.

The Tidal team is excited to share our investment notes from our second investment in Orkestra to give you a glimpse into our decision-making process. At Tidal, our investments across various markets, models, and products are guided by our core foundational principles that help us define a great Tidal Seed Investment.

Markets with tailwinds

The global transition towards cleaner, more efficient energy sources is no longer a mere aspiration; it’s an imperative driven by environmental factors, regulatory pressures, and evolving consumer preferences. By 2030, this burgeoning sector is poised to become a colossal +$2 trillion global market. As we stand at the cusp of a transformative shift away from fossil fuels, we look to navigate the intricate landscape of clean energy and uncover promising opportunities within renewable technologies, energy storage, and the broader sustainable ecosystem. At Tidal, we look for markets ripe for disruption, and it’s clear that the market Orkestra exists within fits that mould. A few of the factors we’ve taken into account when assessing this opportunity include:

• Bloomberg declared that the energy sector must collectively deploy five times more wind power, three times more solar energy, and a staggering twenty-six times more batteries annually until 2030 to meet basic clean energy targets.
• There is a critical need for enhanced controls in generating and distributing clean power to the grid.
• The future of the power grid is set to be substantially more decentralised in contrast to the conventional centralised fossil fuel-based grid.
• Batteries will emerge as an indispensable component, seamlessly integrated into every renewable energy deployment.
• Virtual or Distributed Power Plants (VPP or DPP) aggregate and scale distributed power generation to normalise supply based on demand to the grid. There is a significant opportunity for a data player to emerge in orchestrating VPP’s power distribution to the grid by improving yield and, in turn, potential margins.

The magnitude of this opportunity is immense, and the race to meet these ambitious climate targets will largely depend on innovation from industry disruptors like Orkestra that empower the industry with much-needed tools that help drive quick and accurate decisions about renewable energy projects at scale.

Products that change the game

Orkestra’s B2B feasibility platform is helping drive the transition to clean energy by providing modern energy companies with the tools they need to analyse, sell, and manage their energy solutions and projects.

Historically, Excel was the go-to tool for analysing the feasibility of clean energy projects, demanding extensive hours from skilled analysts. However, as the urgency of achieving the net-zero targets intensifies, there’s a need to arm sales teams with easy-to-use and accurate tools to quicken the time to a decision. Orkestra’s software is pivotal in the renewable energy transition, enabling teams to set up and evaluate 250 solutions in just ten minutes, compared to the days it would have taken with Excel and expert analysts.

The platform seamlessly integrates its user-friendly interface with sophisticated algorithms and analytics to significantly reduce the time and expense associated with assessing project viability while also enhancing project outcomes from both economic and sustainability standpoints. Orkestra Co-Founder, Chris Cooper, summarised their strategic vision:

We aim to be the intelligence layer that underpins clean energy projects worldwide. Teams that previously used Excel spreadsheets or outdated software instantly see the value in Orkestra’s offering.

Founders that hustle

Co-founders Chris, James, and Michael have deep domain experience, having met at a new energy consultancy, where they worked together on innovative solutions for leading energy and property companies. The team has used their industry expertise and mathematics and data science background to develop sophisticated modelling capabilities for the Orkestra platform. They are deeply data-driven, and their passion to help drive the world towards its climate targets is second to none.

They have built a powerful and capable team that has proved that they can build world-class technology that is loved by its customers and is delivering real-world impact by unlocking clean energy solutions for businesses all around the world.

A compelling business model

The Orkestra team has created a mission-critical product and currently offers subscription plans across three tiers that appeal to a broad spectrum of customers, from small-scale businesses to some of Australia’s largest energy retailers.

Driven by a strong commitment to unlocking the potential of the renewable energy sector, Orkestra is dedicated to enhancing its capability for precise site feasibility modelling. This enhancement will play a pivotal role in facilitating the implementation of a greater number of renewable projects.

Customers have successfully modelled numerous projects and conducted over a million solution simulations through their innovative platform, solidifying their status as the industry benchmark for energy feasibility assessment. With an ambitious goal of sustaining its remarkable growth rate exceeding 200% since the start of this year, Orkestra is poised for substantial expansion.

As time progresses, Orkestra envisions numerous opportunities for further growth by introducing new products that assist energy companies in assessing, tracking, and managing energy assets throughout their entire lifecycle.

Global appeal

Orkestra’s solution addresses a universal problem, which is why they’ve set their sights on further international expansion beyond Australia, New Zealand, and Japan and are eyeing Europe’s thriving renewable energy markets.

By achieving critical mass in their various markets, they can secure a significant data advantage, tapping into a broad spectrum of primary data sources. This wealth of information, combined with Orkestra’s top-tier AI capabilities for modelling, benchmarking, and offering optimisation insights, positions them for excellence in overseeing existing and newly established sites within a multi-site portfolio or virtual power plant (VPP).

The Seed phase and beyond

In its Seed Phase, Orkestra has assembled a highly capable team, demonstrated strong product-market fit, and built a global-ready product. The funding from this round will support their global expansion, enable them to build exciting new product features, and implement a scalable and repeatable go-to-market approach. We see a significant opportunity to ramp up growth efforts with all product and sales activities working in harmony and provide customers with different maturity levels with the opportunity to either self-serve or tailor their offerings with a higher degree of support.

Thanks to Kieran O’Neill for his help in drafting these notes.

If you’re a visionary founder ready to make waves, please reach out via our website.

Flagship’s retail tech platform is poised to become integral to retail operations, driving data-driven insights and ushering in transformative changes across all retail establishments. This evolution has the potential to reshape the way retailers conduct business, empowering them to encapsulate their expertise within an embedded knowledge system.

The Tidal team led Flagship’s Seed round, and we’re excited to share our investment notes with you below. Our investment strategy encompasses diverse markets, models, and products, guided by a set of core principles fundamental to our decision-making process. If you’d like to explore the key pillars that define an exceptional Tidal Seed investment, you can learn more about how we invest here.

Markets with tailwinds

Simply put, retail is a massive market—with a staggering global expenditure of US$28 trillion in 2022. For those who can see beyond the challenges of a discouraging macroeconomic landscape, the post-COVID retail trends offer intriguing opportunities to identify emerging tailwinds. Trends like:

• Shoppers remain strongly inclined towards traditional brick-and-mortar stores, with a whopping 85% of global retail sales happening physically in-store.
• Interestingly, pure-play e-commerce brands are venturing into the world of physical retail. They recognise that in-person shopping experiences offer a unique dimension that their online counterparts can’t replicate.
• The concept of omnichannel retail has shifted from a nice-to-have luxury to an absolute necessity for any brand aspiring to thrive in today’s market.

As elucidated by Shopify:

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Retailers are using stores to deepen the consumer connection with the brand. In a crowded social and e-commerce space, stores can drive engagement and loyalty.

Tidal has been steadfast in our conviction regarding the e-commerce theme for quite some time now. We have demonstrated our commitment through investments in innovative companies like Shippit, Search.io, Carted, and Drive Yello. We haven’t yet seen a proposition around critical technology infrastructure that truly enables omnichannel retailers to reach the same level of sophistication in-store as they have online.

Products that change the game

Over the past six months, our close collaboration with the Flagship team has given us a profound insight into the incredible potential to transform retail operations management. It’s evident that retailers are eager to unify their segmented business units, bridging the gap between online and offline realms to create a cohesive operating system. Flagship envisions a future where they solve this—with the workflows and metrics of diverse departments, such as Buyers, Planners, E-commerce, In-store Visual Merchandising, and Marketing, seamlessly integrated.

Operational efficiencies often start and end with better data, and retail isn’t any different. Flagship’s leading product is a visual merchandising tool for retailers that provides unique primary data insights around granular store-based revenue performance. It enables retailers to centrally and digitally manage the roll-out, track the compliance, and get performance insights into their visual merchandising guides.

We firmly believe that better data and improved workflows can enable retailers to harness their experience and knowledge, convert it into embedded expertise, and subsequently codify their intellectual property for iterative improvements.

Founders that hustle

Flagship’s founder, Simon Molnar, brings a wealth of retail experience to the table. He served as CEO at Ice Jewellery and held various roles at Afterpay, giving him a dual perspective as both retailer and retail technologist. Simon is deeply customer-focused, collaborating closely with retailers to ensure that the product genuinely addresses their challenges and delivers tangible value. His unique background fuels his passion for helping retailers expertly position their products, optimise sales, minimise waste, and drive business growth.

Simon has meticulously assembled an exceptional team of individuals who have achieved remarkable success at renowned Australian tech giants such as Atlassian, Canva, and Afterpay and possess a profound understanding of the retail industry. This collaborative strength has enabled Flagship to successfully onboard some of Australia’s most prominent retail brands, including Venroy, LSKD, Aje Athletica, and SIR.

A compelling business model

Flagship’s mission is to become an integral component of retail operations, driving data-driven insights and facilitating transformations across diverse business units. They aim to supercharge mid-sized retail groups that are currently burdened by manual processes—significantly impacting their efficiency and effectiveness.

Flagship’s inaugural visual merchandising product drives a wedge in retail operations by creating primary data insights on store performance that have not existed before. From there, they can offer insights and workflows into the broader retail operation, capturing additional wallet share. With a huge market to target, a product that adds a lot of value, and a cross-section of teams and functions to serve within retail ops—Flagship has the makings of a seamless land and expand SaaS business model with a hybrid product-led-sales strategy.

The Seed phase and beyond

Flagship is currently in its Seed Phase and has already shown strong product-market fit, successfully onboarding industry-leading retailers, including Venroy, LSKD, Aje Athletica, and SIR. These partnerships have positioned them for the next phase of growth on the global stage, with the allocated funds primarily fuelling the development of an exceptional team to enable them to bring their visionary products to life.

From day one, Simon’s unwavering focus has been on establishing Flagship as the backbone of retail operations not only in Australia but also on a global scale, and we wholeheartedly support this mission. We look forward to continuing to support the Flagship team as they set out to transform how retail operations are managed.

Thanks to Kieran O’Neill for his help in drafting these notes.

If you’re a visionary founder ready to make waves, please reach out via our website.

Loopit’s mobility platform drives car subscription management and billing solutions for automakers, dealerships, fleet leasing, rental companies and startups.

The Tidal team recently made an investment into Loopit, and we're publishing our investment notes below. We invest across a range of markets, models and products. There are core principles that we live and die by in our investment decisions. For more information on the pillars that make a great Tidal Seed Investment, see how we invest here.

Markets with Tailwinds

With the transformation to cloud, consumers and businesses alike are consuming software online using subscription as the standard arrangement. This transformation is occurring across many other industries, and the automative industry is undergoing its own digital transformation that is set to change the way:

• consumers or businesses interact with car brands (e.g. Care by Volvo)
• consumers obtain the vehicle (e.g. subscribe to an EV through your energy provider)
• consumers experience the entire lifecycle of acquiring, running, managing, and selling a vehicle (e.g. subscribe to a car, maintained by the vendor, only fill fuel, return it when done or swap they vehicle if the plan allows it)

We believe that there is a compelling case emerging for the growth of car subscriptions as a viable alternative to long term rental, leasing, and ownership in many cases.

This transition is aligned with changing consumer behaviour that seeks greater flexibility and convenience around mobility. There is waning interest in owning physical products, particularly among younger generations; hybrid and remote work is changing the way cars are used, and climate consciousness and improving infrastructure are driving a shift to electric vehicles. In addition to being highly flexible, vehicle subscription programs are also perceived as being more cost-effective than traditional car leases, rentals, or outright purchases. The experience of buying and selling a car can be tedious, and, factoring in on-road costs, registration, taxes, servicing, and depreciation, the total cost of ownership is often under-estimated by more than 50%.

In parallel, the auto industry is undergoing its own transformation. Tesla has led the way, disrupting the industry through both its car and its go-to-market approach. Newer micro-mobility categories (e.g. e-bikes, scooters) were born online and have been early adopters of a subscription model, and now the traditional car industry more broadly is transitioning to online retail, which will emphases personalisation and better customer communication.

We expect the subscription market to continue to grow at pace through improvements in price competitiveness, the customer experience, and consumer awareness. According to market research, the current vehicle subscription market is US$4.1B and will grow at 22.8% CAGR to 2030 to a market size of +$31.7B. Over the next eight years, BCG estimates that up to 15% of new car sales will be via a subscription.

Products that change the game

Loopit provides a turnkey subscription management solution that helps automakers, car dealerships, fleet rental companies and startups to introduce car subscription offerings to their own customers.

Loopit’s SaaS platform facilitates the end-to-end subscription process, providing mobility companies with the ability to control, configure, and provide a subscription offering quickly and easily. The platform handles the customer-facing touchpoints such as onboarding, billing, and ongoing customer management, as well as back-office management features such as management of inventory, pricing, and utilisation.

This is game changing for both new entrants who wish to get to market quickly, and existing automotive players who largely run their businesses on legacy platforms that are tailored to other customer models.

Loopit not only powers the shift to subscriptions, they improve the overall customer experience, back office management and economics through software.

Founders that Hustle

Co-founders (and brothers) Michael and Paul Higgins have lived their customers’ problems and built the industry-leading solution to solve it. They initially built Loopit’s software to support their car subscription marketplace HelloCars, before realising the opportunity to provide it more broadly across the mobility industry.

Michael, Paul, and the broader management team combine both strong functional capabilities in building a software business with extensive domain knowledge in the automotive industry. They have demonstrated strong execution, building a healthy and scalable business that has won several key automotive brands as clients and expanded globally prior to any venture backing.

A compelling business model

Loopit have built out an attractive business model and demonstrated strong unit economics. They earn both a subscription fee for ongoing use of the platform, as well as consumption revenues through a clip applied to the underlying subscription payment of the end consumers.

Over time, we see the opportunity for continued growth through expansion into new markets, and further influencing the economics and experience of car subscriptions through the product. With critical mass they can obtain an unfair data advantage with access to inventory, pricing intelligence and a future opportunity to launch their own aggregation play via a marketplace.

The Seed Phase and beyond

Loopit is in its Seed Phase. It has demonstrated strong product-market fit and built out a highly capable team, having bootstrapped the business to date. This round is intended to support with global expansion and implementing a more scalable and repeatable go-to-market approach. We see significant opportunity to ramp up growth efforts with product and sales / marketing activities in harmony, providing customers with different maturity levels with the opportunity to either self-serve, or to localise and tailor their offering with a higher degree of support.

We look forward to continuing to support the Loopit team as they enable the transition to car subscription models.

Thanks to Max Kausman for help in drafting this post.

If you're a visionary founder who is ready to make waves, please reach out via our website.

Blakthumb is a software company that provides an intuitive end-to-end operating system for cultivators and producers of cannabis and food. Their mission is to build resilient communities through the power of decentralised production.

The Tidal team recently led Blakthumb's pre-seed round, and we're publishing our investment notes below. We invest across a range of markets, models, and products. There are core principles that we live and die by in our investment decisions. For more information on the pillars that make a great Tidal Seed Investment, see how we invest here.

Markets with Tailwinds

An underserved market.

For the past decade, technology built for the Indoor Agriculture market has focused on (1) environmental control and (2) compliance. As a result, almost all the technology advancements have been made in hardware systems (including vertical racking, nutrient mixes and LED lights), compliance software, and sensor technologies, with highly fragmented distribution.

The operational side of growing plants (management of people & processes) has been almost entirely ignored. However, with hardware costs coming down and market tailwinds pushing consumer demand, the Indoor Ag market is starting to mature.

We believe cultivators will need a competitive advantage in operational efficiency, quality management and high performing teams in order to thrive and scale.

The timing is now.

In 2021, the cannabis and indoor food production market generated $201.9 billion in revenue and it's growing rapidly at a CAGR of 17.6%. The North American cannabis market is exploding as the world begins to recognise the medicinal benefits of the plant. The indoor food industry is benefiting from the cannabis flow-on effects, as capex decreases and consumer preferences, food security issues and supply chain pressure pushes the world toward more sustainable food production methods.

The market tailwinds are in place and the infrastructure requirements are now increasingly cost effective and easily accessible. With Blakthumb's operating system, cultivators will have the final piece of the puzzle to enable them to start, optimise and scale their growing operations. Blakthumb will become the market enabler and unlock this growth.

Products that Change the Game

There is a burning need for beautiful software in this market.

Planning for production is typically done on a spreadsheet, and task management is on a whiteboard or in a Team Leader's head. None of these methods are sustainable or scalable operationally, and the approach is prone to human error, which runs the risk of something catastrophic happening. Team Leaders worry about this constantly, and can lead to burnout or resignation.

Cannabis cultivation is a nascent industry that lacks experience. The result is an industry with a high turnover rate - between 40-60% of people leave within the first two months - and the two major reasons why people leave are lack of recognition and lack of job structure. This is costing the US cannabis industry at least $1 billion each year.

A vertical SaaS product with a System for Action.

Software tends to be built for business owners who want data rather than teams who need to take action. Teams end up dealing with multiple legacy systems that don't actually help them do their jobs and show their work. Production teams don't need another system of record, they need a system for action. The data they create provides the insights and predictions they need to take smarter actions.

Blakthumb brings order to the chaos by providing Team Leaders with an automated, digital tool to replace their static tools. At its core, the product provides visibility over the cultivators end-to-end production environment. Blakthumb manages the complexity of production issues and delays, both quickly and with assurance. Blakthumb captures data across all areas of production to deliver precise strain performance insights and make it easy to plan and delegate tasks effectively.

Founders that Hustle

The winning product will be built by experts who care deeply about the customer.

Software can't be built for cannabis and food production without deep domain expertise. The industry is complex with specific terminology, processes, and exceptions to the rules - and to win here, you need credibility. Mel and Carey are the team to build the best product for this market. They have been producers themselves, they have researched the market extensively and they have done deep dive user research to hit on the right value proposition.

This founding team are some of the most determined we have seen in years. They have been seeking the right business model for this market for 6 years with minimal outside capital. This is their life’s work and we at Tidal feel privileged to be backing them with early Seed capital to kick start their plans to change this world.

If you're a visionary founder who is ready to make waves, please reach out via our website.